BRANDING CONTINUED

BRANDING 2 - GDES 257 GRAPHIC DESIGN, HUMBER POLYTECHNIC FACULTY OF MEDIA & CREATIVE ARTS

 

YOU UNDERSTAND THE SPARK, LET’S TURN IT INTO A WILDFIRE.

You will discover how to create a visual identity for a company, organization, or service. You will utilize your design, typography, and color theory skills, along with your technical abilities, to apply your understanding of brand strategy in constructing a brand identity.

The first module will focus on brand systems, assets, and their practical use, while the second module will cover brand strategy, personas, tactics, connectivity, and communication.

Brought to by your instructor Dwight Alexander, M.A.. Professor Alexander is a Creative Director with over 30 years of experience working with brands like Manulife Financial, Telus Mobility, Hasbro and Nike Canada. Get started in the world of Digital Media together! Ready? INDEED!.

  • Delivery - Hybrid, In Person & Remote

  • Class Length - 3 hours, 14 weeks

  • Category - Design, Branding, Brand Campaigns, Brand Standards, Advertising & Promotions

COURSE TOPICS

  • Brand Guidelines

  • Brand Interview, Territory

  • Brand Guideline Applications

  • Brand Voice, Direction

  • Moodboards

  • Brand Systems

  • Brand Delivery and Applications

  • Meaning of Colours

  • Asset Delivery, Required File Formats

  • Brand Campaign, Strategy, Persona

  • Brand Identity Development Process

  • Brand Connectivity

  • Brand Tactics

  • Presenting Your Brand

 PROJECT EXAMPLES

COMMENTS & FEEDBACK

“I appreciate how you checked in on us regularly to ensure we were all understanding the lesson. It made me feel supported and motivated to keep up with the material. ”

 

“The guided practice sessions were extremely beneficial for me. They helped me grasp the concepts and understand how to use the tools we were learning about. .”

“This attention to detail demonstrated the professor's commitment to fostering an inclusive and accessible classroom. I am truly thankful for their genuine care and effort to accommodate every student's learning journey.”

 

BRANDING CONTINUED

A BRANDING & BRAND IDENTITY COURSE