DOUGHIO ITALIAN BAKERY
MULTI-GENERATIONAL BAKERY BRAND IDENTITY SYSTEM
Over three generations have taken on the Doughio name. Each one bringing their own flare. Three siblings now take on the mantle keeping quality, freshness and the tradition strong.
BRAND IDENTITY DESIGN, GRAPHIC DESIGN
CHALLENGE
Family brand being passed on the future generation. Updating the brand to better reflect the energetic family starting fresh.
SOLUTION
Focusing on simplicity and being bold, the final product resulted in a brand that reflects the past and the future.
BACKGROUND
DEVELOPMENT
APPLICATION
