INTRO TO BRANDING

BRANDING 1 - GDES 207 - GRAPHIC DESIGN, HUMBER POLYTECHNIC FACULTY OF MEDIA & CREATIVE ARTS

 

FIRST THINGS FIRST; IT’S MORE THAN JUST A LOGO.

Brand strategy involves recognizing the special qualities that make a brand stand out in the market. It also means learning about the competition in that market. By researching and applying brand strategy to an organization, students gain insight into why a client needs a unique design to effectively promote their brand in today's marketplace.

Brought to by your instructor Dwight Alexander, M.A.. Professor Alexander is a Creative Director with over 30 years of experience working with brands like Manulife Financial, Telus Mobility, Hasbro and Nike Canada. Get started in the world of Digital Media together! Ready? INDEED!.

  • Delivery - Hybrid, In Person & Remote

  • Class Length - 3 hours, 14 weeks

  • Category - Design, Branding, Marketing, Adobe Illustrator, Adobe Photoshop, Adobe After Effects

COURSE TOPICS

  • Brand Values

  • Brand Positioning

  • Explore a Brand Campaign

  • Brand Audience

  • Integrated Campaigns

  • Campaign Design

  • Moodboards

  • Casper Case Study

  • Developing Pitch Decks

  • Integrated Brand Campaign

  • Social Media Research

  • Social Media Content

  • Social Media Campaigns

  • Experiential Design

 PROJECT EXAMPLES

COMMENTS & FEEDBACK

“INDEED! Dwight used lots of different fun ways to teach us, like doing hands-on activities, talking in groups, and showing us videos and real world references. I had a good time in class and it was easier to learn and remember things because of the interactive techniques used. ”

 

“I cannot express enough gratitude for the professor's exceptional attitude and the provision of subtitles throughout the class. The professor's positive demeanor and approachable nature created a welcoming and inclusive learning environment. “

 

INTRO TO BRANDING

A BRANDING, LOGOS & BRAND IDENTITY SYSTEMS COURSE