
TRANSMEDIA (CROSS-CHANNEL)
TRANSMEDIA (CROSS-CHANNEL) – BDES 3603 – DIGITAL EXPERIENCE DESIGN GEORGE BROWN COLLEGE SCHOOL OF DESIGN
TELLING STORIES ACROSS MULTIPLE PLATFORMS!
In this course students investigate the storytelling capabilities and structure of multiple media channels and forms. They will then apply emergent theories and practices of transmedia to create useful, aesthetically pleasing, meaningful, and functional digital experiences via an interactive storyboarding assignment, and will have opportunities to critique their work and the work of others throughout.
Brought to by your instructor Dwight Alexander, M.A.. Professor Alexander is a Creative Director with over 30 years of experience working with brands like Manulife Financial, Telus Mobility, Hasbro and Nike Canada. Get started in the world of Digital Media together! Ready? INDEED!.
Delivery – In Person
Class Length - 3 hours, 14 weeks
Category - Design, Media, Transmedia, Storytelling


COURSE TOPICS
Forms of Media
Traditional Storytelling
Interactive Narratives
Audience Engagement
Content Redundancy
Worldbuilding
Characterization
Backstory & Writing
Conveying Action
Context & Types
Big Picture – Legal & Ethics
PROJECT EXAMPLES

COMMENTS & FEEDBACK
“Professor Dwight is the most chilliest prof and guy you could ever meet. Every lecture is engaging through his charismatic presence and motion graphic transitions. Dwight, also makes learning about Adobe Suite easy for all skill levels and permotes the idea of reaching to your Top 5's through the creation of a portfolio of potential. ”
“Dwight creates a really chill and relaxing environment throughout all of his lab classes, and his primary goal is to ensure that you finish the semester with a good portfolio. He's pretty accessible outside of class, however, sometimes you may need to email more than once. Overall, super great guy, and super great course!”
TRANSMEDIA CROSS CHANNEL
MULTIMEDIA, NARRATIVE AND CAMPAIGN DEVELOPMENT COURSE
CREDITS
SPECIAL THANKS
George Brown College, School of Design, Honours Bachelor of Digital Experience Design